
Secret Mall Apartment is a fascinating documentary currently streaming on Netflix and other places (it’s getting really hard to keep track as movies and shows constantly jump from one service to another).
The documentary follows Michael Townsend, an adjunct professor and drawing instructor at the Rhode Island School of Design (RISD) and a group of artists who, in 2003, secretly built an apartment hidden inside Providence Place Mall in Providence, Rhode Island.
I watched this without knowing the background at all. At first, I thought it might be about a group of squatters who move into an abandoned mall. But, no, they move in while the mall is open, making it more or a challenge and more entertaining to watch.
Townsend was clearly the ringleader. He and seven others, many former students from RISD’s summer program, started it as a short experiment but ended up remaining there for 4 years!
Why Did They Do It?
The group approached this as an project and cultural experiment rather than out of necessity. While they are presented as artists who live on the margins and were struggling financially, they weren’t homeless.
Their motives seem to be complex. It was at least partly a kind of protest against gentrification, consumer culture, and the mall’s impact on Eagle Square, a neighborhood where Townsend used to live. We see scenes where Townsend helped set up a kind of artist’s colony there before they were kicked out by developers, so the mall project wasn’t his first rodeo when it came to unconventional art. The scenes from Eagle Square had a Burning Man kind of atmosphere, with all kinds of artwork and installations all over the place.
While not originally intended as a documentary, they did film a great deal of the mall experiment with small digital cameras. They didn’t live there full time, but did inhabit the space for weeks on end. They were finally discovered in 2007. Townsend was arrested but his only punishment was probation and a lifelong ban from the mall.
Much of the suspense and even humor of Secret Mall Apartment comes from watching them sneak in and out of the space, often carrying furniture and, at one point, concrete blocks to build a wall.
While this has the feel of a low budget documentary, it also has some big players backing it, especially actor/director Jesse Eisenberg who is the executive producer.
Aside from the mall project, the movie also delves into some of Townsend’s other activities, such as a mural project honoring emergency workers who perished on 9/11.
Documentary or Mockumentary?
Today, it’s easy to become suspicious of documentaries and wonder if they are actually mockumentaries. One thing that might make one wonder in this case is the extensive footage that, according to ringleader Townsend, was never meant to be publicly released.
One element that might cause some confusion and a blurring of the doc/mock distinction is that a replica of the original mall apartment was built for the film.
The fact that more than 20 years elapsed between the original occupation of the mall and the doc is probably the best evidence of its basic authenticity. If the footage had been shot a year before, it would be easier to suspect that the movie had been the goal all along.
Director Workman says, “The story is kind of a Trojan horse, where you go in expecting one thing and it’s constantly subverting your preconceptions as you watch it,” Workman says. “You hear the premise, and you’re like, ‘Oh, this is gonna be like one of those crazy prank movies.’ But it’s using that to explore these deeper ideas about art and what it means, as well as gentrification and how we’re living in the shadows of these corporations.”
I was half expecting it to be a “Trojan horse” maybe along the lines of Exit Through the Gift Shop, which seems to be a project by street artist Thiery Guetta but then morphs into a vehicle by the more notorious Banksy.
By comparison, Secret Mall Apartment is relatively straightforward, whether or not we totally believe that all this footage was never meant for public consumption.
Secret Mall Apartment is a fascinating look at something that was a combination art project, protest, and whimsical experiment.



