Hits (2014), directed by David Cross, has the appearance of a low budget indie comedy, yet features some serious talent -Jason Ritter, Amy Sedaris, Matt Walsh and Julia Stiles even makes a cameo appearance. This is the type of film that I found on Netflix and approached with low expectations. At first, I was pleasantly surprised to discover what seemed like a sharp and original satire. Unfortunately, it doesn’t quite hold together and derails completely in the final scenes.
Hits refers to “hits” on sites like YouTube, not contract killings, a more likely guess for a movie title. It seems that with Hits, Cross is trying to do a Tom Wolfe-like satire for the internet/reality show age. The targets, however, are a few too numerous and the tone uneven. We have several distinct characters inhabiting separate universes that intersect uneasily and in an often contrived manner.
Walsh plays Dave, the type of continually outraged populist misfit who listens to talk radio, writes angry letters to the newspaper and gives long-winded tirades at town board meetings. All places, especially small towns, have characters who are very similar to Dave, and Walsh nails this part very well. The problem is, Hits tries to tack on too many other elements and personalities. Dave’s daughter Katelyn (Meredith Hagner), is a young woman obsessed with becoming a reality TV star and who is willing to do just about anything to achieve fame, despite being rather limited in the talent department. Hagner is quite good in this role, but by now satirizing reality TV and the obsession with fame is a fairly worn out cliché. While Hits tries to be original by combining the stories of Dave and Katelyn, they don’t really mix.
Further complicating matters are a trio of Brooklyn activist-hipsters who decide to take up Dave’s cause. This is a fairly contrived and unlikely scenario, but since this is a comedy we can give the film this much. The hipsters travel from the city to Liberty and immediately experience culture shock. It’s worth noting that there is a town called Liberty in upstate NY, but certain elements are changed in the film (e.g. the real town is in Sullivan County; in the film, it’s called something else).
The most troubling aspect of Hits is that it can’t make up its mind whether the characters are misguided but sympathetic misfits we should root for or completely contemptible losers deserving our disdain. This is most true of Dave, who, for most of the film, rails harmlessly against potholes and the lack of snow removal services on his block but, inexplicably, turns into a raving racist in the last ten minutes.
There is also an implication that the whole town consists largely of ignorant racists, as when another character tells the hated hipsters to “go back to Jew York.” This comment, apart from its offensiveness, misses the mark culturally,as this is supposedly a town in New York State and only two hours from the city. The real Libery, NY happens to be located in the middle of what used to be called the Borscht Belt, with a large Jewish population. The cultural contrast between Brooklyn and Liberty is just too exaggerated to be credible, even for a satire. The conflict between rednecks and hipsters would have been more believable if the film were set in rural Texas and the hipsters were from Austin.
In addition to making derogatory remarks about Obama, blacks, Jews and Muslims, Dave says “I know its true because Alex Jones says so.” Apart from the fact that well known conspiracy theorist Alex Jones isn’t known for making racist remarks, this type of quote just makes Dave sound like a complete idiot, which undercuts the sympathy he garners in other scenes, such as his interactions with his daughter.
Katelyn is similarly ambiguous. Is she sweet and naive or a manipulative bitch? This ambiguity comes to the surface when a sleazy recording studio owner attempts to convince her to have sex with him in exchange for a reduced rate when she can’t afford his services to make a demo tape. Katelyn, like Dave, is alternately sympathetic and contemptible. As for the Brooklyn hipsters, they are mainly just over-the-top ridiculous, if amusing at times. At one point, the film is on the verge of making a valid and interesting point -that liberal, left-leaning urbanites have more in common with populist, conservative small town folk than you might think at first. However, by the end, everyone is cynically skewered, and not in a way that’s especially insightful or funny.
If Hits were a dark satire along the lines of, say, Citizen Ruth, which succeeds at lampooning both sides of the abortion argument, its cynicism would be justified. But this film manages to be ambiguous and slightly offensive without being especially insightful. It’s just funny enough to be entertaining -at least until the last few minutes -but it could have been much better if it had a more targeted objective. For a film that aims for hard-edged social satire, Hits, despite some strong performances and promising early scenes, misses the mark in too many areas.